Made to Measure

Jurriaan Schrofer was one of the most original individuals of post-war Dutch graphic design.  Experimenting with constructed design letter-forms, his interest in philosophy  led him to a more fundamental question -what is the minimum number of basic elements with which a typographic idiom can be created?  This was a starting point for what became a intense, and very personal investigation into minimalist alphabet, built out of elementary shapes.  Continuing with the experiments carried out by the Bauhaus typographers, this series of covers was designed for Meijer Printers – compositions made with single characters from classic typefaces.

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