The Forty Story



A clever short film from Pentogram celebrating forty years of their iconic designs.  Using the brands they’ve worked, the film tells the story of a boy called Pentogram and how his life has been tracked by forty years of design.

Founded in 1972 by five young designers, Pentagram is now the world’s largest independent design consultancy.  They design everything from architecture, interior and products, to identities, publications, exhibitions, websites, and digital installations.

To see more visit their website.

“The Forty Story”, written by Naresh Ramchandani and Tom Edmonds
Directed by Christian Carlsson
Additional animation by Simone Nunziato
Sound design by Iain Grant and Wam London
Music by Graeme Miller
Titles by John Rushworth
Design by Pentagram


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