Great Expectations

Great Expectations is a typographic experiment designed to explore the relationship between graphic design, typography and the reading of a page through approaches to a much-loved text.

Brought to you by GraphicDesign&, the book reveals the power typography has to influence and affect the way we interpret a text.  Page 1: Great Expectations collects the responses of 70 international graphic designers when given the same brief – to design and lay out the first page of Great Expectations by Charles Dickens.  The text was chosen in part because it directly references lettering as Pip searches for clues about his family from the letterforms inscribed on their tombstone.

The brief encouraged the 70 contributors to explore, challenge or celebrate the conventions of book typography, with each layout accompanied by a short rationale explaining the designer’s decision-making process.  Contributors include A Practice for Everyday LifePhil BainesCartlidge LeveneTony Chambers / Wallpaper*,William Drenttel and Jessica HelfandKarlssonWilkerLuke Hayman / PentagramMorag Myerscough, and Sam Winston.

GraphicDesign& is a London-based social enterprise set up by Lucienne Roberts and Rebecca Wright – to read more visit the website.

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