Currently showing at the Design Museum, A Graphic Odyssey celebrates the prolific career of Netherlands-based graphic designer and typographer Wim Crouwel. An active member of the Dutch graphic design scene since the 1950s, Crouwel is regarded as one of the leading designers of the twentieth century, embracing a new modernity to produce typographic designs that captured the essence of the emerging computer and space age of the early 1960s.
Together with colleagues Benno Wissing, Friso Kramer and brothers Dick & Paul Schwartz, Crouwel started Total Design, the studio behind the visual identity for the Amsterdam-based Stedelijk Museum. During the twenty year relationship with the museum, Crouwel designed catalogues, posters and brochures, in the process developing his cool, pragmatic style.